Academy of Design
Mobile: +91-9444100081, +91-9840689781
seshu.gopal@jewelrydesignacademy.com
Land Mark : Prestige Pallidium Bayan, TVS Kohinoor Showroom and Opp to Chennai Telephones
Land Mark : Prestige Pallidium Bayan, TVS Kohinoor Showroom and Opp to Chennai Telephones
| The Aesera Institute of Gems and Jewellery Designing School with Seshu Gopal Vundavalli at the helm offers career-oriented courses for aspiring gemologists and designers. The other attraction is a line of exclusive jewellery. |
If diligence is the name of the game, Aesera Jewels is one of
those who plays it best. With drive unlimited, the Founder and Chairman of the
Aesera Jewel Design Academy, Mr. Sadiq Habeeb has crossed several milestones in his five-decade-long commitment to the field of Diamonds, gemmology and Gold Jewellery
And now, he is all
set to offer youngsters a career with job oppurtunities is really a gem of an opportunity!
Starting this month, the Aesera Jewel Design Academy (No. 144/74, Eskay Buildings, 3rd floor, Greams Road, Thousand Lights, Chennai-6), is conducting programmes in jewellery designing, Rhino 3D Jewel CAD, diamond
grading and basic gemmology. "The approach is scientific and systematic,
and our package, comprehensive," says Mr. Seshu Gopal Vundavalli , as he gives details
about the courses. "Each programme spanning 60 sessions is intensive and
based on a regular feedback system from the students and the faculty,
thanks to our faculty experience at the Gemmological Institute of America."
The course on jewellery designing that commenced on 5th May 2012 , for
instance, takes the students through the varied nuances of the art —
right from inspiration to marketing and public relations skills. "And
that's precisely why we are very choosy about the students we admit to
these courses. Being intensive and extensive in nature, we expect a
certain amount of commitment from them. As of now, we limit the number
to 15 for each course."
That Mr. Seshu Gopal Vundavalli dedication has percolated to the faculty and the
students is evident at the on-going session on jewellery designing. As Purno Bhandari , Mumbai-based jewellery designer and consultant, conducts
the classes with seamless energy, the students were seen giving full
vent to their creativity. "Oh, we are sure to make headway at the end of
the 15-day programme," remarked a student. "It's thoroughly
professional, we are enjoying it," observed another.
Well-structured courses on jewellery designing and gemmology for
youngsters is just one of Aesera Jewels dreams ("There is a lacuna in the
field," they asserts).
"We started off by creating one-off pieces with exquisite workmanship.
And gradually, publicity came by way of word-of-mouth," adds the
jeweller, who had spurned the material benefits that came with mass
production. Even today, his plush, uncluttered Manufacturing has a limited,
yet impressive array of precious stone-encrusted jewellery — ranging
from attractive expressions of tradition to sleek, unfussy modern
creations. And Aesera predilection for experimentation is evident in
not just the designs, but also the innovative touches given to minor
details like clasps and screws. "What is important is to give the
customer what he/she wants. We certainly don't want our outlet to look
like a department store with an intimidating display. Here are just a
few pieces, but our forte lies in custom-made jewellery. So,we prefer to
develop a personal rapport with our clients and create something to suit
their tastes." But does exclusive designs mean an exclusive clientele
and price tag? "No", he smiles. "WE have customers from various walks of
life visiting the showroom."
Aesera Jewels dexterity with design is further reflected in the way they
throws up interesting suggestions to convert traditional jewellery into
appealing modern creations. "WE don't believe in melting gold. Ornaments
can be re-worked with a dash of creativity. Jewellery is for keeps," they
says pointing out to an old chain transformed into a beautiful bracelet.
The Aesera Jewel Design Academy can be contacted at
Gopal :+91-9444100081
Chennai Jewellery Academy Design School <chennai.jewellerydesignschool@gmail.com>
Gopal :+91-9444100081
Chennai Jewellery Academy Design School <chennai.jewellerydesignschool@gmail.com>
Marking
is done after examining each rough diamond to decide how it should be
cut to yield the greatest value. To make this decision, the shape of the
rough diamond and the number and location of imperfections must be
considered. Of utmost importance is the determination of the direction
of the cleavage, or grain, in the diamond crystal (because of its atomic
structure, diamond can be cleaved in four directions parallel to the
octahedron crystal faces). Taking these factors into account, the
planner decides how the diamond should be cut and marks it to indicate
where the stone should be cleaved or sawed.
If
the planner's decision is to cleave the stone, it then goes to the
cleaver. Large diamonds are often preshaped by cleaving into pieces
suitable for sawing. When the stone is very large and valuable, the
cleaving is a most critical process, because a mistake by the planner or
the cleaver can shatter the stone. The cleaver cuts a groove along the
line showing where the stone is to be cleaved, using another diamond as a
cutting tool. He mounts the diamond in a holder called a dop and
inserts a steel wedgeinto the groove. He strikes the wedge sharply with a
mallet and the diamond splits along its cleavage.
The
third step, or the second step if cleaving is unnecessary, in the
diamond-cutting process is sawing. The saw is a paper-thin disk of
phosphor bronze, rotated on a horizontal spindle at about 4,000
revolutions per minute. The sawyer mounts the diamond in a dop and
clamps it so that it rests on top of the blade. The rim of the saw is
charged with diamond dust, and, as the sawing progresses, the blade
continues to recharge itself with diamond from the crystal being cut.
The saw will cut through a 1-carat rough diamond in four to eight hours,
unless it strikes a knot, in which case it may take much longer.
The
next step in cutting a round stone is called girdling (rounding;
bruting). The diamond to be girdled is placed in the chuck of a lathe;
while it spins, a second diamond mounted in a dop on the end of a long
handle is held against it, and the diamond is slowly rounded into a cone
shape.
Placing
and polishing are done by setting the stone either in a lead dop or a
mechanical clamp and holding it down on a revolving cast-iron lap
(horizontal, circular disk) that has been charged with diamond dust.
Great skill is necessary at every stage, but especially during faceting,
because the angles of the facets must be exact in order to yield
maximum brilliancy, and their sizes must be accurately regulated to
preserve symmetry.
