For more information contact:
Aesera Jewel Design Academy
No 144/74, Eskay building, 3rd floor,
Greams Road, Thousand Lights
Chennai, India, Tamil Nadu
Mobile: +91-9444100081,+91-9840689781
CERTIFICATE COURSE IN SALES AND MARKETING
INTRODUCTION AIM
● To enhance
the marketing skills.
● To provide
in – depth working knowledge of sales & marketing function in
Gems
& Jewllery.
● Techniques
to maintain better customer relation.
● New
development in the area of Gems & Jewellery Marketing.
● To train
Industry Professionals with a view to enhance Export growth.
Objective
This course is designed for marketing executives and mangers
working in the Gems & Jewellery Industry. This is an evening programme
specially designed as up gradation Certificate Programme for marketing
professionals. The course consists of theory as well as practical sessions and
faculty is drawn from Industry as well as academics.
Duration 15 Sessions (3 wks) (Mon to Fri)
Timing 5 pm to 7 pm.
No.of seats
20
Eligibility H.S.C. or equivalent and above or industry
experience.
Fees Rs.10, 000/
Faculty Seshu Gopal Vundavalli
Certification 90% of attendance and
submission of all assignments set in
The
Course with satisfactory level is necessary.
Assessment Only internal
grading/assessment will be provided to
Individuals as to know their personal standing.
Target Group Marketing executives,
Marketing Mangers working in
Gems & Jewellery industry and fresher.
Marking
is done after examining each rough diamond to decide how it should be
cut to yield the greatest value. To make this decision, the shape of the
rough diamond and the number and location of imperfections must be
considered. Of utmost importance is the determination of the direction
of the cleavage, or grain, in the diamond crystal (because of its atomic
structure, diamond can be cleaved in four directions parallel to the
octahedron crystal faces). Taking these factors into account, the
planner decides how the diamond should be cut and marks it to indicate
where the stone should be cleaved or sawed.
If
the planner's decision is to cleave the stone, it then goes to the
cleaver. Large diamonds are often preshaped by cleaving into pieces
suitable for sawing. When the stone is very large and valuable, the
cleaving is a most critical process, because a mistake by the planner or
the cleaver can shatter the stone. The cleaver cuts a groove along the
line showing where the stone is to be cleaved, using another diamond as a
cutting tool. He mounts the diamond in a holder called a dop and
inserts a steel wedgeinto the groove. He strikes the wedge sharply with a
mallet and the diamond splits along its cleavage.
The
third step, or the second step if cleaving is unnecessary, in the
diamond-cutting process is sawing. The saw is a paper-thin disk of
phosphor bronze, rotated on a horizontal spindle at about 4,000
revolutions per minute. The sawyer mounts the diamond in a dop and
clamps it so that it rests on top of the blade. The rim of the saw is
charged with diamond dust, and, as the sawing progresses, the blade
continues to recharge itself with diamond from the crystal being cut.
The saw will cut through a 1-carat rough diamond in four to eight hours,
unless it strikes a knot, in which case it may take much longer.
The
next step in cutting a round stone is called girdling (rounding;
bruting). The diamond to be girdled is placed in the chuck of a lathe;
while it spins, a second diamond mounted in a dop on the end of a long
handle is held against it, and the diamond is slowly rounded into a cone
shape.
Placing
and polishing are done by setting the stone either in a lead dop or a
mechanical clamp and holding it down on a revolving cast-iron lap
(horizontal, circular disk) that has been charged with diamond dust.
Great skill is necessary at every stage, but especially during faceting,
because the angles of the facets must be exact in order to yield
maximum brilliancy, and their sizes must be accurately regulated to
preserve symmetry.