Aesera Academy of Design
No 144/74, 3rd floor, ESSKAY Buildings
Greams Road, Thousand Lights
Chennai - 600006
Mobile: +91-9444100081, +91-9840689781
seshu.gopal@jewelrydesignacademy.com
Land Mark : Prestige Pallidium Bayan, TVS Kohinoor Showroom and Opp to Chennai Telephones
Land Mark : Prestige Pallidium Bayan, TVS Kohinoor Showroom and Opp to Chennai Telephones
Jewellery designing is an art – a unique and intriguing art. But this
art was closely guarded earlier, confined to select few artisans or
‘kaarigars' and handed down generation to generation.
Now with the recent boom and opening up of the
branded market, jewel design is flourishing like never before. And it's
no longer restricted to designing traditional gold and diamond pieces
either. This ever-growing industry offers immense opportunities for
exclusive, contemporary, stylised and designer jewellery in keeping with
latest fashion trends. Not to forget striking prospects in
semi-precious and costume jewellery as well.
All in a Day's Work
Jewellery design is one of the most creative
professions where you get to craft innovative jewels right from
conceptualising the style and design, drawing sketches, fashioning
detailed drawings to preparing structural models, computer simulations
or sometimes even a full-scale prototype.
This
requires you to understand the market, identify the consumer needs,
visualise ideas to suit the demand and create impressive presentations
to communicate your idea clearly.
But the job doesn't
end with designing. Jewellery artists also have to be involved hands-on
in the actual manufacturing process where craftsmen use specialised
hand tools and equipments to turn the designs into exquisite, flawless
pieces!
Getting Started
Formal training is essential for refining this
creative skill. Both Bachelor and Masters Degree of Fine Arts include
jewellery designing. Or you can opt for a diploma or certificate course
offered by numerous specialist institutes in India. There are long-term,
short-term and even online/distance learning programs varying from a
few weeks to one to two years. Course costs ranges from Rs.10, 000 to a
lakh plus depending on the type of program.
These
courses impart knowledge about drawing skills, design themes, colour
science, diverse kinds of stones, environmental exposure, form and
space, presentation, jewellery costing and fashion trends. Some even
include computer-aided programs for designing jewellery and accessories.
CAD eliminates tiring efforts of umpteen redesigning on paper and
imparts flexibility of exploring numerous alternatives.
These
courses not only hone your designing skills, but also help you learn
the basics of jewellery making techniques right from metal textures,
stone settings, casting, cutting, polishing to even engraving,
enamelling and electroplating. It also includes identification of
gems/diamonds and testing quality of precious metals/stones. In fact,
this rudimentary knowledge is crucial for becoming a good designer.
Apart
from designing, you can also choose to specialise in other streams like
jewellery manufacturing, gemmology, diamond grading, etc.
What it takes?
Generally, a school level or 10+2 background is
essential. An art background or an internship with a design
studio/jewellery designer can give you a head start in the competitive
industry.
What it takes is a penchant for jewels and a
flair for design. A creative and imaginative mind with an eye for
detail and colours is essential. You have to be meticulous as nothing
but perfection is acceptable. Being able to work with patience and
concentration is also important.
It goes without saying that you have to be well-versed with the fashion scene and stay updated with the changing trends.
Career Prospects
Besides designing there is plethora of career
options in jewellery design houses, fashion houses, export houses,
antique/art auction houses etc. Big names like Tanishq, Swarvoski,
DeBeers and D'damas regularly scout for remarkable talent.
You
can choose to work as an in-house artist, freelance or be a
self-employed entrepreneur. Or specialise in any particular aspect of
jewellery making like goldsmith, bench jeweller, lapidary, quality
assurance consultant, diamond and gemstone grader, etc. But as vacancies
in this field are not advertised much, you have to build and maintain a
good network in the industry.
Generally, jewellery
designers start small by designing for the mass market and then move to
custom designs as they gain prominence. And once you build your own
inimitable style, you can even launch your own line or open your store!
Starting
pay packets range from Rupees10-12,000 depending on the type of work.
Pay packages/incentives keep rising with top designers raking in lakhs a
month.
With talent, skill, initiative and experience
on your side, there is literally no limit to what you can achieve! So,
unleash your imagination and love for all that glitters by converting
your passion into a fascinating, rewarding and fulfilling profession!
Where to study?
Aesera Jewel Design Academy
No 144/74, ESKAY BUILDINGS, 3rd floor
GREAMS ROAD,Thousand Lights
Chennai - 600006
Mobile: +91-9444100081
Chennai Jewellery Academy Design School <chennai.jewellerydesignschool@gmail.com>
