Thursday, 12 March 2015

Chennai Jewellery Retailing Certificate Programme


Certificate Programme in Jewellery Retailing



For Further Details Contact

Chennai 3D CAD ACE ERA Jewellery  Design Training  Academy Aesera

Artistic Centre of Excellence for Jewellery
Solutions )
Address: No.42/25, GEE GEE Complex,IInd
Floor,(Indian Bank Upstairs),
(Opp. Anna Salai HPO, Between Shanthi
&Anna Theatre)
Anna Salai,
Chennai-600 002

Mobile : +91-9444100081, +91-9840689781



seshu.gopal@jewelrydesignacademy.com




Programme Length: 6 weeks, thrice a week (18 sessions)
Timing: 8:30 AM - 11:30 AM or 2:30 PM - 5:30 PM

This course has been specially designed for aspiring Jewellery Retail Personnel and those already in the profession to give them the fines touches that makes all the difference. It develops an understanding of the consumer's needs and wants and how to effectively meet them.









Programme Contents
Basic Product Knowledge
  • Types of Jewellery Products
  • Design - Aspects of design, role of designer and study of trends & forecast
  • Metal - Karats, Alloys & Market Demands, Weight Calculation, Hallmarking & Testing Methods
  • Gemstones - Diamonds, Precious & Semi-Precious stones  

  • Communication Skills
  • Study of consumer behaviour
  • How to deal with different types of customers
  • Personality - appearance & behaviour 


  • Store Management
  • Layout
  • Surveillance
  • Billing - cash & card
  • Pricing

  • Visual Merchandising
  • Exterior - posters, hoardings & outer appearance
  • Interior - shelf/ window display & ambience
  • Promotional activities - special festive schemes & advertising



  • Special Lectures by Industry Personnel
    Project & Presentation




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